What is Search Engine Optimization?

Search engine optimization, or SEO for short, is an approach to increase the PR (Page Rank) or DA (Domain Authority) of your site. Expert seo will directly increase the traffic of your site through search engines, as well as indirectly increase it by giving your new content greater “authority” when you add it. Put simply, search engine optimization is the process to ensure that your website appears near the top of an engine’s search list.

The basic concept behind the seo procedure is “Internet Marketing.” You start by listing your organization’s name, products and services on your website. You then decide what your overall objective is. That is to say, are you after more page views, leads, sales, or phone calls? After you decided on an objective, you built the site with your objective in mind. Good SEO (organic search optimization) requires you to keep your objective in mind when writing new copy and adding new content. Done properly, you’ll see an inccrease in views, calls, lead form submissions, sales, and revenue.

Search engine optimization ensures that your web pages are accessible to online search engines and focused on assisting the engine with improving their results. Search engine optimization (SEO) changes your web pages so search engines can index and rank them much better. You do this by modifying the HTML (the code) so that the search software (the search engine’s algorithm) can easily browse (read) the page and identify keywords and phrases.

Likewise, you include material (pages of text) so the search engines have something to index and rank. The goal is not just to get # 1 ranking. The goal (from a search engine and an Internet user’s point of view)is to improve the search results. When you help the search engine achieve their objective, you will notice a spike in targeted traffic. That, in turn, means a greater ROI (return on investment) for you. You measure success by tracking your leads, conversions, and sales and comparing your revenue to your online marketing spend.

Our experience and seo experts are your company’s best chance at working with (not against) the search engines to consistently rank ahead of your competition in central Missouri. Organic SEO works, and it works better than anything else, provided you put the time in to do it correctly. That’s where we come in.

Here are a few other things you should keep in mind. There are actually different types of search engine optimization techniques.

– On-Page optimization
– Off-Page optimization

Prior to doing off-page optimization (how your site is optimized for search AWAY from your own site), on-page optimization is a mandatory first step in the seo procedure. When an internet user searching for a service on Google, Bing, Yahoo!, DuckDuckGo, etc., it is important that your website is in the proper format. If it isn’t, your company might be the best suited for the job, but the search engines won’t reward you with good rankings, because they won’t know it. So on-page optimzation (proper use of html tags, keyword density, etc.) is essential before you ever consider worrying about off-page optimization.

Features of on-page optimization include:

Keyword Research:

Keyword Research can be specified as selecting the words, which explain your services or product as seen from the perspective of your target audience. This is the most important part of the seo process. Keyword Research is the procedure of specifying the best mix of keywords, which are most likely to be used by possible clients at online search engines and directory sites. This keyword research includes a range of inputs, both quantitative and qualitative, and both innovative and analytical. Keyword research plays a vital function in assuring that your potential clients will find you when they are trying to find your particular product or services.

Meta tag production:

Meta tags are html basics that give the structural details of your webpage. Meta tags are utilized in the head area of the html code. They specifies the title, description and keywords of the website. All are define as below:

Title tag: This tag gives the heading of your page. The search engine will refer your website through title tag. The length of this tag is 40 to 65 characters.

Description tag: It provides the short and efficient intro of the page of your site. This will not display on the page itself. The maximum length of this tag is 0 to 250 characters.

Keywords tag: This tag specify the targeted key expression of your site. The maximum length of this tag is 0 to 300 characters.

H1 tag: Title/ heading of the page ought to be pointed out in H1 tag, the length of title should be restricted to 60-80 characters. When in the inner pages, the standard usage of H1 tag is 3 times for the home page. Proper use of h1 tags is far more important than meta head (title, description, keywords) tags in 2020. Search engines have long since gotten wise to keyword stuffing in a site’s head tag.

Alt tag: When you are utilizing the <img> tag to insert images on the web pages, you need to describe in text what the image is about. This is because search engines can’t actually “look at” the picture and know what is taking place. Search engines rely on the ALT= attribute, which uses quality text to indicate relevant search information. Search engines rely heavily on ALT text. This is one of the most often overlooked aspects of on-page SEO and undoubtedly one of the most important.

W3C Validation and Page Speed: After Meta tag production process is done the final steps are to examine your html code to ensure that it is compliant with W3C standards and that your page loads quickly and efficiently. Search engines reward sites that score well here over their competitors who don’t.

Factors in off-page optimization:

After suring up your on-page optimization, the next step is off-page optimization.

– Directory submission
– Classified submission
– Blog production
– Article submission
– Forum publishing
– Press release
– Social media management
– Citations and backlinks
– Customer reviews

As you can see, there are many more facets to worry about and optimize around away from your page than on it. There is good reason for this. Think about it from the search engine’s perspective. If you own an ice cream shop, what ice cream shop are you likely to say is best in town? Yours, of course! Search engines are aware of this, and thus it can be pretty easy to game the results if they relied 100% on biased information found on a company’s own page.

In an attempt to get a less biased view of things, search engines look away from your site at others to see what ice cream in town people are raving about. If it’s your place they are talking about (in a good way), you’ll likely see your company rise in the SERPs (Search Engine Results Pages). Of course there are many ways you can impact these results. The important thing is to make sure you do that in a way that is both effective and also fully complies with rules, regulations, and terms of Google and Microsoft.

Of course, this is another our area where our team of experts has excelled for more than a decade and a half. If you would rather concentrate on continuing to do what you already do well (running your own business) rather than investing hundreds and thousands of hours to turn yourself into a qualified SEO, you should probably reach out to us and see what we can do to help your business thrive in these difficult times.